Thursday, September 13th, 2018
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Fb is coming into the home providers market. I maybe foresee a time when home pages particularly are used to not target organic key phrases however primarily as destinations for direct site visitors, branded searches, and PR-based referral visitors. Say a person sees my brand talked about in a newspaper or on Facebook after which he searches Google for my model title’s URL. He’s now interested by what I provide. My meta title and meta description ought to, at the beginning, be written in a “sales” way to get him to click to my web site. On this context, it is not about key phrases. For increasingly websites, I am penning this meta info on the home web page with out bothering to incorporate any key phrases if the gross sales message is better without them.
This was an excellent speech, of broad-ranging scope each in its historic importance and … Read more